Let me deal with the "OS X is free" myth first. The price of an operating system is a sideshow compared with the cost of hardware, and more importantly, when you consider the shift from PCs to tablets. Even if you want to buy that argument, it's unlikely to be a major factor in shifting people from Windows to Mac. I've read a number of headlines talking about Apple's new policy of giving OS X away for "free" and how that might harm Microsoft's future. Mavericks for free - if you've already paid for a Mac.
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